ABOUT US

Senior executive and strategic advisors with extensive international experience in consumer electronics, home appliances and technology.

We support international brands, manufacturers and retailers entering and expanding in Latin America through low-risk, high-impact strategies, combining deep regional market knowledge, executive judgment and real execution capability.

Our contribution is not based on time spent, but on strategic clarity, disciplined execution and trusted access to key decision-makers across the region.

KEY CHALLENGES WHEN ENTERING SOUTH AMERICA

Many international companies have attempted to enter Latin America with mixed results. While some succeed, many face high costs, slow execution or early failure.

In most cases, failure is not driven by product or brand quality, but by a lack of understanding of how local markets truly operate.

Common challenges include:

LOCAL INSIGHT

Limited understanding of local commercial and cultural dynamics

Decision Access

Difficulty accessing real decision-makers in retail and distribution

Strategic Alignment

Misalignment between global strategy and local execution

Local Structure

Overweight or unsuitable local structures

Fragmentation

Fragmented, country-by-country approaches that increase cost and risk

After-Sales

Weak after-sales structures that quickly damage brand credibility

Success in Latin America depends on finding the optimal entry point, balancing minimal initial investment with lean, effective local structures and disciplined execution.

SERVICES OVERVIEW

Services are designed to be modular and scalable, allowing companies to engage only what is required at each stage of market entry or expansion.

The approach combines strategic advisory, local execution and flexible structures, with the ability to progress from market diagnosis to commercial representation and after-sales setup.

PROFESSIONAL SERVICES PORTFOLIO

A structured portfolio of executive services supporting market entry and business development across Latin America.

ENGAGEMENT MODELS

Services can be structured as:

Fixed-scope projects
Phased engagements
Monthly retainers
Hybrid models (retainer + success fee, when applicable)

We work with companies that value strategic clarity, disciplined execution and long-term brand protection when entering or expanding in Latin America.
Our role is to reduce risk, accelerate results and ensure execution aligned with global standards, from strategy through implementation.