post-sales

For many global companies, post-sales is treated as an operational necessity, important, but secondary to sales, pricing, and distribution. In Latin America, this assumption is not just wrong; it is extremely dangerous. Weak post-sales execution is one of the fastest ways to destroy brand equity in the region. Poorly designed service networks, unclear responsibilities, and underinvested after-sales partners often turn what should be a brand-protection mechanism into a reputa